Digital Marketing – SEO Manager

at Eating Disorder Solutions
Location Dallas, Texas
Date Posted October 23, 2019
Category Marketing/Business Development
Job Type Full-time

Description

Eating Disorder Solutions is dedicated to ending undue suffering caused by anorexia, bulimia, and other types of eating disorders. We strive to empower our clients with the tools necessary for long-term success in recovery. EDS currently has an opening for an SEO Manager with experience in the healthcare industry (pharmaceuticals, addiction, medical device, biotech, etc).

  • Analyze and report keyword and campaign performance, implement campaign conversion tracking and report monthly performance
  • Manage relationships with online marketing vendors like Google, Bing, and Yahoo and keep up to date on new features
  • Set up custom conversions through Google AdWords, Google Analytics and Google Tag Manager
  • Identify areas that need to be optimized and make adjustments according to our strategy
  • The SEO Manager will develop and execute forward-thinking, proactive SEO content plans based on keyword research, with a focus on improving organic search results
  • Hire, train, and manage a small team of digital marketers
  • Monitor site health, performance, SERP & algorithm changes and provide insights for improving organic and local search rankings
  • Implement on-page and off-page optimizations, analyze competitors and identify link-building opportunities
  • Work closely with web developers and copywriters to ensure our sites align with SEO best practices and collaborate with team members to create high-quality content centered around relevant and powerful industry keywords and trends
  • Write SEO-driven tags to drive traffic, promote engagement and support company objectives
  • Leverage keyword research to plan, build, optimize and analyze PPC campaigns
  • Stay up-to-date on industry changes and identify new technologies to improve processes

Qualifications

  • Bachelor’s degree preferred
  • 7+ plus years search engine optimization (SEO) in healthcare, preferably addiction, pharmaceutical, medical device, biotech, and etc.
  • 3+ years managing a digital marketing team
  • Demonstrable track record of business results through SEO
  • Working knowledge of HTML, CSS, and/or JavaScript required
  • Intermediate to advanced Excel skill level
  • Fluent in technical SEO (sitemaps, crawl budgets, canonicalization, Accelerated Mobile Pages (AMP), pagination, and etc.)
  • Experience with other SEO tools such as ScreamingFrog, Moz, SEMrush, SpyFu, etc.
  • Expertise in SEO tools such as Google Search Console, Google Analytics, Google AdWords, and/or Google Tag Manager

Job Type: Full-time

Experience:

  • Hands on SEO: 7 years (Preferred)
  • SEO management: 3 years (Preferred)

Location:

  • Dallas, TX (Required)

Application Question:

  • Please describe your SEO Healthcare experience (Pharma, DME, Behavioral health, hospital, etc)
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